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Google Introduces Fact Check Tag On Search Results to Combat “Fake News”

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Google has added a fact checking feature to search engine results in a bid to help curb the spread of misinformation and ”fake news.” The company made this known on Friday as it says that the feature will 'display information on who made the claim.'

Googles Fact Check

According to Jigsaw Product Manager Justin Kosslyn and Research Scientist Cong Yu in an online post.
"For the first time, when you conduct a search on Google that returns an authoritative result containing fact checks for one or more public claims, you will see that information clearly on the search results page,"
"The snippet will display information on the claim, who made the claim, and the fact check of that particular claim,"
Although the feature has been rolled out globally but it will be interesting to noted that not all stories or news will be fact checked, and not all publishers will be eligible to use the Fact Check label. According to a report on technewsworld.com, those who want to have the option must use the Schema.org ClaimReview markup on the specific pages where they fact check public statements.

Snapshot of Googles Fact Check

Or, they can use the Share the Facts widget developed by the Duke University Reporters' Lab and Jigsaw.

Only publishers algorithmically determined to be an authoritative source of information will qualify for inclusion. The content must adhere to the following:

the general policies that apply to all structured data markup;
the Google News Publisher criteria for fact checks; and
the standards for accuracy and transparency, readability, or proper site representation as articulated in the Google News General Guidelines.
At its discretion, Google may ignore a site's markup if it fails to adhere to these policies.

Although Google may be helping to check mate fake story by enabling this system, but the major problem in this is that, google itself is not conducting any fact checking or assessing the validity of any fact-checked conclusions.

According to Kosslyn and Yu;
"There may be search result pages where different publishers checked the same claim and reached different conclusions.
"These fact checks are not Google's and are presented so people can make more informed judgements," they said. "Even though differing conclusions may be presented, we think it's still helpful for people to understand the degree of consensus around a particular claim and have clear information on which sources agree."
A principal analyst at the Enderle Group Rob Enderle says Google is avoiding responsibility by taking that approach. According to him;
"This appears to fall under the 'we want to look like we are doing something but really don't want to fully fund the effort' category,"

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